I built a cleaning business from zero.
Now I’m looking for my next operations role.
What have you built?
Each project covers the problem, what I did and the result.
- 164%revenue growth, year one to year two
Building MaidThis Phoenix from zero
- 70%lower cost per onboarded team
Rebuilding our cleaner hiring pipeline
- 3 picksfor every booking without a team
An ops bot that suggests the right team for every booking
- 4 sourceschecked before team pay is drafted
A pay bot that drafts weekly team pay for me to approve
- 1 clickfills the weekly scorecard
A weekly KPI engine: n8n, Looker Studio and AI sales-call review
- 5 minbetween checks for new sales calls
An AI sales coach that reviews our sales calls as they happen
- Same dayThumbtack leads reach our CRM
Getting every Thumbtack lead into our CRM the same day
- 200+warm leads found in 35,000 messages
What 35,000 customer conversations showed me about where leads die
- Under 5months to pay back CAC
MaidThis in startup terms: gross margin, CAC, payback, LTV
- ~60%lower cost per recurring customer
Memo: Where our lead spend should go
- 8 to 12numbers on the weekly scorecard
An operating cadence for a 20-person startup
What do you run today?
5 to 7 hours a week on MaidThis now, down from 40+ in year one.
I started MaidThis Phoenix in February 2024 and have run it from the Bay Area since the first day. My business manager runs the day-to-day.
- Hiring
- About 200 cleaning teams onboarded since opening.
- Pricing
- Team pay went from 57% to 52% of revenue.
- Finance
- A monthly budget review and a 13-week cash flow forecast.
- Systems
- We’ve run on EOS since late 2024, with a weekly scorecard and quarterly goals.
How did you cut hiring costs?
I rebuilt our cleaner hiring pipeline in GoHighLevel and added a recruiting bot.
About 70% lower
| Old, 3 weeks | New, 5 weeks | |
|---|---|---|
| Ad spend | $450 | $200 |
| Applicants reaching our system | 276 of 807 | 124 of 127 |
| Reached onboarding | 11 | 16 |
How do you work?
I’d rather be handed a problem than a task.
- I see problems through
- I find the cause, fix it and measure it until it works.
- I track the numbers
- Every number has an owner and gets reviewed in a meeting.
- I write things down
- I keep SOPs, checklists and a decision log so the team doesn’t rely on me.
- I hand repeat work to AI
- Data pulls, research and first drafts go to AI. I handle anything that involves a person. How I use AI
What do you do outside of work?
I read a lot of fiction, cook and bake, and I’m training for the SF Half. I rebuilt a 1981 Suzuki GS1000 into a cafe racer, which helped me win over my wife when we were dating.
Before MaidThis, I studied biology at UC Santa Barbara and worked two years as a firefighter with Cal Fire.
How do I reach you?
I’m looking for an Operations Lead, Business Operations or Chief of Staff role at a small, growing company, in the Bay Area or remote. I reply to email within a day.